Support for vulnerable expectant mothers and their families 
in one of Montreal’s most underprivileged neighbourhoods. 


Montreal — March 27, 2017 – The team from La Maison Bleue announces the official opening of a third social perinatal center in the neighbourhood of Saint-Michel in Montreal. Thanks to $1.3 million in donations from the Marcelle and Jean Coutu Foundation, as well as recurring support announced by the Ministry of Health and Social Services, La Maison Bleue has been welcoming pregnant women living in a context of vulnerability since the beginning of the month in one of the city’s most underprivileged neighbourhoods. 

Long-standing supporter of La Maison Bleue, the Marcelle and Jean Coutu Foundation announced in May 2016 an incredibly generous donation of $1.3 million in order to contribute to the organization’s growth. “Our foundation is especially proud to support La Maison Bleue and we encourage other partners to step up in support of this inspiring model whose goal is to help pregnant women and their young ones,” expresses Marie-Josée Coutu, president of the Marcelle and Jean Coutu Foundation. 

Actress and TV host Guylaine Tremblay, present at the press conference, stresses the importance of the organization, “I have been a spokesperson for La Maison Bleue since its foundation in 2007. As can be seen through the opening of this third center, the team has advanced with tremendous strides. As the organization’s spokesperson, I take great pride in being part of such inspiring journeys.” 

Social perinatal care: an approach with a meaningful impact 

La Maison Bleue offers an accessible approach driven by a synergy of services achieved through a one-stop formula where physicians, midwives, nurses, social workers, special ed professionals and psychoeducators offer their services under a single roof. This approach fosters a more enjoyable experience during pregnancy and the best possible conditions for newborn development. 

Saint-Michel’s new Maison Bleue links up with other services already offered in this neighbourhood, which is highly known for its lively community life. It also comes in response to the many needs of a vulnerable population. By taking action in early pregnancy, our goal is to seize this unique opportunity to make a difference that goes beyond routine medical care. Perinatal services thus become a lever for changing a child’s life course. As is the case at the centers in Côte-des-Neiges and Park Extension, our team is motivated by the desire to create safety nets and springboards in solidarity for mothers and their families,” explains Amélie Sigouin, cofounder and executive director of the organization. 

La Maison Bleue’s innovative model and comprehensive approach is conducive of high quality, high intensity services throughout the many steps of family care, from pregnancy all the way to a child’s fifth birthday. Its multidisciplinary team helps nearly 1,800 people every year through a three-way partnership and care and service integration model between CIUSSS, FMG and FMU-based physicians, and La Maison Bleue not-for-profit (not-for-profit relying on public (80%) and private (20%) funding).

The birth of a child is a very special time for a family. However, for some more vulnerable families, this event can come with a great deal of challenges,” states Yvan Gendron, chief executive officer of the CIUSSS de l’Est-de-l’Île-de-Montréal. “This is why I am especially pleased to highlight the opening of the third Maison Bleue which will service the residents of Montreal East, as well as the contribution of the Academic Family Medicine Group - Maisonneuve-Rosemont.”

About La Maison Bleue

For the past decade, La Maison Bleue has been providing support to pregnant women living in a context of vulnerability in order to diminish social inequalities and encourage the best possible development of children, from the womb to 5 years old. Its intervention model builds upon the synergy of medical and psychological services under a single roof (family doctors, midwives, nurses, social workers, special ed professionals and psychoeducators) for the benefit of mothers, newborns and families. La Maison Bleue has helped over 3,000 individuals since 2007 and now has three centers—Côte-des-Neiges, Park Extension and Saint-Michel.

Media Relations:

VROY Communications
Frédérique Cyr-Labrie - - 514.982.9100
La Maison Bleue
Pascale Rolland - - 514.892.8664


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